For men its good to know your skin and what works for you and what does not work according to your skin condition. So next time you wash your face pay close attention to your skin, is it dry in certain areas? Is it oily? If you have dry and itchy skin you want to find a face wash with moisturize. If you have acne prone skin then find one of the gentle products that exfoliate your sensitive skin all these things make a difference. A good face wash should be a part of any mans cleaning routine.